Is Your Custom Banner Ready for Winter? Practical Tips for Better Durability & Design

When winter arrives, outdoor banners often take the hardest hit. The combination of cold temperatures, strong winds, moisture, and shorter daylight hours can affect how your banner looks and how long it lasts. If you’re planning to display a custom banner through the winter season, a bit of preparation can make a big difference. Below are some practical, experience-based tips to help you get a banner that survives winter rather than struggling through it.

1. Pick a Material That Can Handle Cold & Moisture

Not all banner materials behave the same way once the temperature drops. Cheaper vinyls tend to stiffen and crack, especially if they are thin. Winter weather usually exposes banners to rain, cold winds, and sometimes even ice buildup, so choosing the right base material becomes important.

A thicker vinyl—something like 13oz or 18oz—is usually more dependable. It doesn’t wrinkle easily, and it holds its shape even when frozen winds blow directly at it. For open areas where wind is constant, mesh vinyl can be even better because it lets air pass through rather than acting like a giant sail. Polyester with a PVC coating is another good option if you need something long-lasting and resistant to moisture.
The goal is simple: a material that won’t crack, fade, or curl when the weather turns harsh.

2. Strengthen the Edges So They Don’t Tear

Wind pressure usually shows up first around the edges and corners of a banner. That’s where most tears start. Even a strong material can fail if the edges aren’t reinforced properly.

Having welded or properly hemmed edges adds a layer of support so the banner doesn’t pull apart when the wind catches it. Reinforced corners help too, especially if the banner is placed on a building front or fence where wind constantly hits one side.
Grommets should be metal, rust-resistant, and evenly spaced. They shouldn’t be punched directly into fragile, unreinforced vinyl because the hole can widen and eventually tear. When small construction details are done right, they often extend the banner’s lifespan by months.

3. Make Sure the Printing Inks Are Weatherproof

Winter isn’t just cold—it’s damp. Fog, mist, and rain can dull printed colors if the inks used aren’t designed for outdoor use. Sometimes the design doesn’t fade instantly, but the colors start to lose their brightness after a few weeks.

Look for banners printed with UV-stable inks. These inks are meant to handle both sunlight and moisture without bleeding or fading. A protective overlaminate or coating can also help keep the surface from scratching, which is useful when the banner rubs against a pole or catches debris during a storm.
The more durable the print, the more confidently you can display it for longer periods without worrying about the text becoming unreadable.